ABOUT
With around 25,000 visitors from 136 countries and almost 600 exhibitors, VIV Europe is truly a top quality event for the industry. Professionals active in the production of pig meat, poultry meat, eggs, fish and dairy all have numerous reasons to meet up in Utrecht, at this World Expo from Feed to Food that gathers and promotes every 4 years the latest innovations of the industry.
FEED TO FOOD CONCEPT
Feed to Food brings together supply and demand within the complete animal protein chain. The driver behind the chain concept is that animal feed and animal health are vital for meat quality and safety.
TARGET GROUPS
At VIV Europe, suppliers from all segments of the Feed to food chain are represented. From suppliers of feed (ingredients) and animal health, to equipment for breeding, farming, slaughtering & processing.
WHY UTRECHT?
Situated in the heart of the Netherlands, Jaarbeurs Utrecht is an easy to reach venue for both national & international visitors. Utrecht is only a 30 minute train ride or drive away from Amsterdam Central Station & Amsterdam Airport Schiphol.
FROM FEED TO FOOD
VIV Asia is the biggest and most complete feed to food event in Asia, dedicated to the world of livestock production, animal husbandry and all related sectors, from feed production, to animal farming, breeding, veterinary, animal health solutions, slaughtering of meat, processing of fish, egg, dairy products and more. This VIV hub event offers a unique selection of companies, including the global market leaders and regional as well as national Asian players. A must-attend for all professionals in animal protein production, including the downstream part of the supply chain, now boosted by the new co-location with Meat Pro Asia. In 2023 VIV Asia moved to a bigger venue to host a steadily expanding show!
VISITOR PROFILE
VIV Asia is visited by professionals throughout the entire chain of animal protein production, within the following job functions and sectors:
Feedmill
Feed ingredients & additives manufacturers / distributors
Animal health manufacturers /distributors / services
Veterinarians
Nutritionists
Breeders
Farm owners & farm employees
Equipment manufacturers / distributors
Processing companies
Food retailers
Marketing & sales managers/representatives
Importers & exporters
Researchers & consultants
Media & associations
Engineers & technicians
EXHIBITOR PROFILE
VIV Asia exhibitors provide products & services for the production of poultry broilers, poultry layers, pigs, dairy, fish, shrimp and cattle (meat & dairy), and are active in the following sectors:
CropTech / FeedTech
Feed Ingredients & Additives
Animal Health
Breeding & Hatching
Farm production
Food Engineering
Media & Consultancy
Logistics / Refrigeration
Laboratory testing equipment and services
IT & automation services
LAST EDITION IN NUMBERS
exhibitors
sqm gross space
visitors
professional speakers
visiting countries
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Jaarbeurs Exhibition Centre
Jaarbeursplein 6
NL-3503 RM Utrecht
The Netherlands
Dates
June 2-4, 2026
Tuesday - Thursday
Opening hours
10.00 – 18.00 hrs
