First launched at VIV Asia 2009, the special theme Eggs! will now continue for VIV Europe 2010. Eggs!, made possible by the co-operation of WATT Publishing and VIV, will have its own pavilion at the exhibition floor.

Several activities will take place at the pavilion including conferences, an Eggs! Museum and an Eggs! Information Lounge. These activities will make sure that global producers and buyers learn more about new products, best practices and developments in the global Eggs Industry, related to the egg track.

Prior to the show Eggs! newsletters will be send and Eggs! will get editorial attention in trade magazines.